Zara leaves peers in the shade as fashions appealComments Off on Zara leaves peers in the shade as fashions appeal
Zara owner Inditex outperformed its rivals again today, revealing strong first-half sales growth.
Last week H&M blamed poor weather for lacklustre sales, but today Inditex, which also owns the Massimo Dutti and Bershka brands, beat expectations with an 11% sales surge.
At flagship chain Zara, demand for floral dresses, jumpsuits and over-sized sweaters helped sales rise 13%. Homeware spin-off Zara Home was the best performer, however, with a 17% sales rise.
Inditex, which is focusing on opening stores in prime locations and growing online sales, said momentum had carried through to its second half, with sales up 13% since the start of August.
Liberum analysts described Inditex, known for responding quickly to both weather and trends, as a “clear winner in the world of multi-channel retailing”.
“The company’s ability to bring global fashion trends to more than 7000 stores worldwide twice a week ensures demand but also fits neatly with the demands of online retailing,” they added.