Zara leaves peers in the shade as fashions appeal

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Zara owner Inditex outperformed its rivals again today, revealing strong first-half sales growth.

Last week H&M blamed poor weather for lacklustre sales, but today Inditex, which also owns the Massimo Dutti and Bershka brands, beat expectations with an 11% sales surge.

At flagship chain Zara, demand for floral dresses, jumpsuits and over-sized sweaters helped sales rise 13%. Homeware spin-off Zara Home was the best performer, however, with a 17% sales rise.

Inditex, which is focusing on opening stores in prime locations and growing online sales, said momentum had carried through to its second half, with sales up 13% since the start of August. 

Liberum analysts described Inditex, known for responding quickly to both weather and trends, as a “clear winner in the world of multi-channel retailing”.

“The company’s ability to bring global fashion trends to more than 7000 stores worldwide twice a week ensures demand but also fits neatly with the demands of online retailing,” they added.

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September 21, 2016 |
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