Waitrose crowned UK’s best supermarket by shoppersComments Off on Waitrose crowned UK’s best supermarket by shoppers
The high end grocer returned to the top of the poll by consumer group Which?, with customers giving it top marks for its customer service, store environment and its range of own-label and fresh products.
Waitrose, part of the John Lewis group, got an overall customer score of 73%, trumping Aldi’s 72%.
Unsurprisingly the German chain, whose no-frills, low cost approach have won over British shoppers, was awarded five-stars for its pricing.
Its fellow discounter Lidl, along with Iceland and Marks & Spencer, were also rated highly, each getting a score of 69%, in the survey of 7,001 UK supermarket shoppers, Which? said.
Among the Big Four, Tesco fared worst with 60%, Asda was slightly ahead with 62%, while Sainsbury’s and Morrisons both scored 63%.
Ocado retained its crown as best online supermarket for the fifth consecutive year, but is facing tougher competition as more grocers, including Morrisons and Iceland, launch online stores.
Which? said the customers’ most prized qualities in supermarkets were value and good quality food.