Waitrose cracks it at Easter with help from Heston’s golden eggsComments Off on Waitrose cracks it at Easter with help from Heston’s golden eggs
The retailer, which lost its crown as Britain’s sixth-largest grocer to Aldi this week, saw sales excluding petrol rise 22% to £150.3 million in the week ending April 4 compared with the same week in 2014.
They were also up 1.2% on last Easter, which fell at a later date, with the celebrity chef’s egg, made with edible gold dust, soaring 150%.
Mark Williamson, commercial director, said: “It wasn’t all chocolate, though. We had our best ever Easter for non-food, which was up 16% on last year, and saw record demand for Easter bonnets and plush toys.
“The warmer weather at the end of the bank holiday weekend also helped spur a 24% rise in sales of rosé wines.”
Weekly sales at department store John Lewis, part of the same company as Waitrose, rose 20.9% year-on-year , helped by strong online trade.