Waitrose cracks it at Easter with help from Heston’s golden eggs

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The retailer, which lost its crown as Britain’s sixth-largest grocer to Aldi this week, saw sales excluding petrol rise 22% to £150.3 million in the week ending April 4 compared with the same week in 2014.


They were also up 1.2% on last Easter, which fell at a later date, with the celebrity chef’s egg, made with edible gold dust, soaring 150%.

Mark Williamson, commercial director, said: “It wasn’t all chocolate, though. We had our best ever Easter for non-food, which was up 16% on last year, and saw record demand for Easter bonnets and plush toys.

“The warmer weather at the end of the bank holiday weekend also helped spur a 24% rise in sales of rosé wines.”

Weekly sales at department store John Lewis, part of the same company as Waitrose, rose 20.9% year-on-year , helped by strong online trade.

Source Article from http://www.standard.co.uk/business/business-news/waitrose-cracks-it-at-easter-with-help-from-hestons-golden-eggs-10167731.html

April 11, 2015 |
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