Supermarkets cash in on Euro 2016

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Football fans may have been left devastated by England’s departure from Euro 2016 last night, but the tournament was at least good news for under-pressure supermarkets.

Shoppers filling trolleys with beer and crisps for games helped grocers chalk up their first sales growth in nearly a year, according to data firm Nielsen.

Takings at the till rose 0.4% in the four weeks to June 18 — the first rise recorded since July last year and only the third year-on-year increase since the start of June 2014.

The first week of Euro 2016 saw sales of beer, wine and spirits jump 6.2% and crisps and snacks up by 4.2%.

The figures also showed major retailers’ attempts to fend off discounters such as Aldi and Lidl were starting to bear fruit, according to Nielsen’s Mike Watkins.

“Changes made over the last year… seem to be having an impact,” he said.

However, rival research firm Kantar painted a gloomier picture, saying supermarket sales fell 0.2% in the 12 weeks to June 19, with sales down at Tesco, Sainsbury’s, Morrisons and Asda.

Lidl and Aldi hit a record market share of 10.5% combined and sales grew at smaller players such as Waitrose and the Co-op.

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June 28, 2016 |
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