So much for Dry January – bookings at UK bars rise 60%Comments Off on So much for Dry January – bookings at UK bars rise 60%
There may still be 10 days left of the month, but it seems Dry January is already a thing of the past for many of Britain’s drinkers.
Bars are enjoying an unusually strong January with bookings up by 60% compared to last year, according to Haggerston-based DesignMyNight.
The company’s data, based on bookings made through their Collins software, which is used by venues including Dirty Martini, the London Cocktail Club and Fuller’s pubs, shows for many just one week off the sauce was enough, as 55% of January’s bookings so far came in the second week of the month.
There was also evidence that a many people had no intention of enduring 31 days of abstinence – 30% of January’s reservations were registered in December.
“Even before the popularity of Dry January, bars are always concerned about the noticeable negative effect the start of the year has on their businesses after the Christmas excess,” said DesignMyNight founder Nick Telson.
“However… consumers for the most part have been keeping January wet, looking for deals and happy hours, to save money where possible and providing the bar and casual dining market with a steady run of bookings.”
Searches for ‘exclusive online offers’ on the DesignMyNight website have jumped 28% compared to their long-term average, the firm said.
Tobias Jackson, director of London chain Adventure Bars, added: “The first week of January caught us off guard as it was really quiet, but our guests have awoken from the second week and are back to enjoying themselves, with no signs of Dry January or the cold weather seeming to affect us at all.”