Sky retains exclusive TV rights for boxing with Matchroom SportComments Off on Sky retains exclusive TV rights for boxing with Matchroom Sport
The agreement will see 20 fights shown on Sky Sports each year until 2021, including bouts featuring rising British stars James DeGale, Kell Brook and Anthony Joshua.
As well as broadcasting the bouts, Sky hopes to lure viewers with exclusive interviews with the fighters, plus digital features including blogs and podcasts.
“A huge commitment to online and digital content will mean a more interactive experience for all fight fans,” said Sky Sports Managing Director Eddie Heard.
Sky, which did not give financial details on the boxing deal, has spent billions to get TV rights for top sporting events, particularly Premier League football.
In a face-off with BT it spent £4.2 billion on 126 matches per season between 2016 and 2019 – about £1 billion more than analysts had forecast.
Sky will not be showing Champions League football games next year, however, as BT won the TV rights deal for that and the Europa League with an £897 million bid for three-year access.
The broadcaster was among those to show the recent clash between Floyd Mayweather and Manny Pacquiao in Las Vegas.
Together broadcasters were reported to have paid around $35 million (£22.3 milion) to screen the fight.