Sir Terry Leahy-backed lingerie brand Gilda & Pearl makes store debut in MayfairComments Off on Sir Terry Leahy-backed lingerie brand Gilda & Pearl makes store debut in Mayfair
Gilda & Pearl, which counts model Suki Waterhouse and actress Emma Watson among its fans, will open its doors next month, having existed as concessions in department stores including Selfridges until now.
The atelier will offer custom designs and fittings.
Leahy, who left Tesco in 2011 after 14 years at the grocer’s helm, will offer advice to the brand. He is joined by former Asos finance chief Jon Kamaluddin and ex-Best Buy chief Bob Willett. The investors have ploughed around £300,000 into the business.
The brand, founded in 2008, notched up revenues of £150,000 last year and plans to grow in the UK through shops and online as well as in the UAE, China and the US.
Products range from a £45 garter to a £1000 kimono and it offers tailor-made designs and fittings.
Richard Hinzel, managing director of Gilda & Pearl, said: “We will treat [the new store] as a testing ground and will look to open a standalone shop in the future.”