Peppa Pig racks up $1 billion in US sales for Entertainment OneComments Off on Peppa Pig racks up $1 billion in US sales for Entertainment One
Shares in the group jumped 2% in early trading as the TV and film rights company said the cartoon pig had racked up $1 billion (£643.2 million) of US sales.
Entertainment One owns half the underlying rights to the much-loved, pre-school character but controls the worldwide rights to the brand.
It is introducing Peppa to Latin America and the Far East. Some 600 licensing deals have now been struck globally for the character.
The company’s revenue fell 5% during the year to the end of March, due to lower box-office takings across the industry.
Fewer films were released during the year, which sent box-office revenues down by 34% to $308 million, and also affected film-distribution revenues.
Home-entertainment revenues also fell as movie lovers continued to switch to digital formats.