Nintendo cashes in as Apple launches Super Mario Run game

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Nintendo was the biggest beneficiary of the launch of Apple‘s iPhone 7 today as its shares shot up on news that its most succesful game, Super Mario Run, will make its mobile debut on the phone. 

A basic version of the game will be free to download but gaming addicts will have to pay to play the full bells and whistles version of it. 

After the recent runaway success of Pokémon Go, analysts said the deal with Apple showed just how much Nintendo was managing to monetise intellectual properties it first developed years ago.

A demonstration of the game by one of its founders Shigeru Miyamoto was one of the centre pieces of Apple chief executive Tim Cook’s launch of the new iPhone 7 in San Francisco last night. 

Nintendo also announced that it will shortly launch software which enables wearers of Apple Watches to be alerted when Pokémon characters pop up close to them using bluetooth technology.

Nintendo shares rose more  than 13% in Tokyo and Apple shares were up less than 1% in the United States.

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September 8, 2016 |
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