Net-A-Porter's Alison Loehnis named president of online fashion retailer

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The new bosses of online fashion retailer Net-a-Porter have promoted former sales and marketing chief Alison Loehnis to president after founder Natalie Massenet quit last month.

Loehnis will now be responsible for Net-a-Porter, Mr Porter, The Outnet and Porter magazine.

Net-a-Porter was merged with Italian rival Yoox earlier this year for close to £1 billion.

Loehnis will report to Federico Marchetti, who runs the combined group.

Marchetti said her appointment would “ensure the business continues to benefit from her wealth of experience in successfully growing large luxury fashion e-commerce businesses and delivering an exceptional offer to customers and brand partners”.

The company credited Loehnis will introducing new revenue streams, including its expanding range of beauty products and sportswear channel Net-a-Sporter.

Massenet shocked the fashion world when she revealed her departure following “a summer of reflection”.

She had been slated to stay on as executive chairman of the newly formed Yoox Net-a-Porter Group.

Sources close to Massenet said she had decided on a holiday that she was “an entrepreneur at heart” and did not relish all the extra corporate obligations that come with leading a major stock exchange quoted company.

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October 5, 2015 |
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