Lord Sugar voted the top business role model by UK studentsComments Off on Lord Sugar voted the top business role model by UK students
Lord Sugar has beaten Apple boss Tim Cook and Sir Richard Branson to be named the UK’s top business role model in a ranking created by students.
More than 40% of the 1000 students polled by financial education charity Young Enterprise selected the multi-millionaire tycoon and Apprentice star.
More than a quarter claimed to have learnt key employability skills from the BBC’s Apprentice, a programme in which candidates compete to go into business with Lord Sugar.
The show has also reinforced the importance of essential attributes like innovation, teamwork and integrity, according to the study.
Virgin founder Branson came second in the league table, while Kim Kardashian placed third – ahead of Google co-founder Larry Page and Yahoo boss Marissa Mayer.
Michael Mercieca, chief executive of Young Enterprise said the results showed parents and schools should do more to expose young people to entrepreneurial education.
“When TV stars are the most popular business role models for young people, we need to ask whether schools, government and parents are doing enough to expose students to business and entrepreneurial education,” he said.
“The Apprentice can be applauded for making great TV, but young people need to be actively developing their communication, teamwork, problem-solving, creativity and resilience skills – rather than just sitting back and watching them on TV.”