London online mattresses retailer Eve raises £2.5 million

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An online mattresses retailer has cosied up with investors for £2.5 million in funding, having racked up more than £2 million in sales since launching in February, the Standard can reveal.

London-based Eve’s latest cash injection, which follows £600,000 of seed funding in May, will help it maintain its impressive average monthly growth of 35%.

London-based venture capital firms DN Capital and Octopus Ventures, which have backed Shazam and Zoopla respectively, stumped up the funds on top of their investments in May.

The start-up, whose mattresses are being used in the X Factor finalists’ house, sells only one type of mattress, which is designed and made in the UK.

Eve’s co-founder and chief executive Jas Bagniewski, the former head of online clothing retailer Zalando UK and a founder of vouchers firm Groupon, said he was confident the business would shake up the “painfully outdated” mattresses industry.

However, he still expressed his surprise at the speed of growth.

“We have been blown away by the popularity of our product and look forward to using the funding to grow the company further,” Bagniewski said.

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November 18, 2015 |
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