Jimmy Choo sales step up thanks to styles inspired by LondonComments Off on Jimmy Choo sales step up thanks to styles inspired by London
The luxury goods firm, which counts Kim Kardashian and Taylor Swift among its fans, saw sales rise to £299.7 million in 2014 from £281.5 million in 2013.
“Cool British-attitude-style” products had also performed well, chief executive Pierre Denis said.
He explained customers in both the UK and Japan are responding well to CHOO.08 – a new line-up launched last year of grittier, urban styles inspired by London girls, priced around £600.
He added that menswear remains its fastest growing category.
Jimmy Choo, which listed in London last October, now plans to open between 10 and 15 directly-owned shops this year, with a focus on China.
The Victoria-based group trimmed its losses in 2014 to £10.8 million from £17.7 million. Underlying earnings rose to £50.2 million despite unfavourable foreign exchange movements.
Shares fell 1.4% to 172.6p.