Jim Armitage: Why we don’t need to panic about Apple and its iPhones

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To paraphrase that old joke about bearish economists predicting recessions, analysts have forecast nine of the last two screw-ups at Apple. 

Today the naysayers were talking up the crisis in Cupertino again, citing disappointing orders of the iPhone 6S.

The latest proof of this catastrophe, we’re told, is that Asian components suppliers have been ordered to cut their output a bit over the next couple  of months. 

Shock, horror.

Tim Cook and Co will be less concerned. Wall Street got far too overexcited at prospects for the new phone in the first place. That’s not Apple’s fault.

More importantly, the iPhone 7 is out in September and you’d be a fool to bet against that being a major, gamechanging blockbuster for the industry for years to come.

While it’s true that only around 30% of Apple’s cult-like followers have upgraded to the 6S, that only means they’ll take the plunge when the 7 hits the stores. 

Apple will be fine.

Source Article from http://www.standard.co.uk/business/jim-armitage-why-we-dont-need-to-panic-about-apple-and-its-iphones-a3150021.html

January 7, 2016 |
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