Hunger Games boosts Entertainment One but Peppa Pig could double sales

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Film and TV distribution company Entertainment One will release the final part of the hugely successful Hunger Games series this week but the pre-school favourite Peppa Pig will help the firm double in size by 2020.

Sales of Peppa Pig toys and products will begin in China in 2016, following the launch of the show on screens there. 

Entertainment One says it is confident that it can double Peppa Pig merchandise sales from $1 billion (£657.7 million) last year to $2 billion by 2020.

The company’s underlying annual profits climbed by 42% to £52 million, helped by yet another strong performance from Peppa Pig. 

Revenues increased by 2% to £337.1 million.

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Production of the fourth series  of the hit children’s show is currently under way, with 52 new episodes due to be aired from June next year, bringing the Entertainment One new opportunities for licensing.

The company, which is poised to release the final part of the Hunger Games franchise on Friday, said that licensing deals helped it to increase profitability during the first half of the year. 

This was despite the fact that the company had only 96 film releases during this period, compared with 134 last year.

Giles Willits, finance director, said the company’s wanted a broad portfolio of film and TV content to protect revenues from cyclical swings in parts of the business, such as film distribution.

Source Article from http://www.standard.co.uk/business/hunger-games-boosts-entertainment-one-but-peppa-pig-could-double-sales-a3116491.html

November 17, 2015 |
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