Hunger Games boosts Entertainment One but Peppa Pig could double salesComments Off on Hunger Games boosts Entertainment One but Peppa Pig could double sales
Film and TV distribution company Entertainment One will release the final part of the hugely successful Hunger Games series this week but the pre-school favourite Peppa Pig will help the firm double in size by 2020.
Sales of Peppa Pig toys and products will begin in China in 2016, following the launch of the show on screens there.
Entertainment One says it is confident that it can double Peppa Pig merchandise sales from $1 billion (£657.7 million) last year to $2 billion by 2020.
The company’s underlying annual profits climbed by 42% to £52 million, helped by yet another strong performance from Peppa Pig.
Revenues increased by 2% to £337.1 million.
Production of the fourth series of the hit children’s show is currently under way, with 52 new episodes due to be aired from June next year, bringing the Entertainment One new opportunities for licensing.
The company, which is poised to release the final part of the Hunger Games franchise on Friday, said that licensing deals helped it to increase profitability during the first half of the year.
The Hunger Games: Mockingjay Part 2 Premiere In Los Angeles
Jennifer Lawrence gets caught in the wind as she arrives at The Hunger Games: Mockingjay Part 2 premiere in Los Angeles
Wind in her hair
Jennifer Lawrence uses the wind to her advantage as she works the red carpet
Got the looks
Liam Hemsworth sends pulses racing as he arrives at the star-studded event
Making an appearance
Actor Donald Sutherland – who plays President Coriolanus Snow, the leader of Panem – wraps up for the Los Angeles event
Earning her fashion stripes
Actors Woody Harrelson and Elizabeth Banks fool around on the red carpet
Actress Natalie Dormer makes sure to stand out as she arrives in a show stopping grey gown with metallic prints
Liam Hemsworth, Jennifer Lawrence and Josh Hutcherson – whose characters are caught up in a love triangle in the final film – show there are no hard feelings off screen
This was despite the fact that the company had only 96 film releases during this period, compared with 134 last year.
Giles Willits, finance director, said the company’s wanted a broad portfolio of film and TV content to protect revenues from cyclical swings in parts of the business, such as film distribution.