Historic perfume house Atkinsons returns to MayfairComments Off on Historic perfume house Atkinsons returns to Mayfair
The historic London-founded perfume house Atkinsons is to return to Mayfair for the first time in 67 years with its only UK stand-alone store, the Evening Standard can reveal.
The firm, whose customers have included Napoleon and King George IV, has just signed a lease to open at the Burlington Arcade in April.
It will join retailers such La Perla and Chanel.
Atkinsons was founded in 1799 by James Atkinson who headed to London from Cumberland with recipes he had concocted for toiletries and fragrances, along with bear’s grease balm and a real bear. The brand — famed for its bear mascot — went on to become the official perfumer to the Royal Court of England.
From 1832 it was based at 24 Old Bond Street, before leaving in 1950 when trade slumped after the war.
The brand was re-launched in 2013 by new owner Italy’s Perfume Holding, and its £150 “Oud Save the King” scents are stocked in Harrods, Selfridges and overseas department stores. It also sells shaving creams and candles.
A company spokesman said: “Since the re-launch we have regained strong positioning in the fragrance market, with strong sales in 2016. We are ready to have our own flagship again.”
Peter Mace, head of London retail at agent Cushman & Wakefield, which advised on the deal, said: “It is great testament that retailers such as Atkinsons are willing to invest in London despite political uncertainty. Cushman and Wakefield is aware of at least 30 high-end companies looking to open stores in the capital in 2017.”