Hermès can keep name of signature handbag as Jane Birkin "satisfied" by crocodile farm review

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French fashion house Hermès has won back the support of actress Jane Birkin, whose name graces its signature handbag, after a review of crocodile skin suppliers implicated in a damning Peta report.

The animal rights organisation said it had investigated the farming methods of crocodiles and alligators whose skins are used for versions of the luxury accessory and found mistreatment.

Birkin had subsequently asked for the company to change the name of the bag, which can cost between £6,700 and £100,000.

In a statement, Hermès said: “In Texas, an isolated irregularity was identified in the slaughter process.

“This incident led to a warning on our part regarding the neglect of our prescribed recommended procedures.

“An audit carried out in July 2015 showed that all practices on the site are compliant.

“Any further irregularity will lead to Hermès immediately ceasing relations with this farm.”

It also said a Zimbawean farm linked to an online video showing mistreatment was was inspected and met its standards.

The company added that it has its own “rigorous” audit programme for suppliers, which are mandatory for any firm working with it.

“Jane Birkin has advised us that she is satisfied by the measures taken by Hermès,” the statement said.

Source Article from http://www.standard.co.uk/business/herm-s-can-keep-name-of-signature-handbag-as-jane-birkin-satisfied-by-crocodile-farm-review-a2945616.html

September 11, 2015 |
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