Heineken has high hopes for Spectre after Champions League boostComments Off on Heineken has high hopes for Spectre after Champions League boost
The world’s third-largest brewer said partnering on the next Bond instalment, starring Daniel Craig and Monica Bellucci, was among an “exciting pipeline of campaigns” it will be involved with in 2015.
Bond was seen supping the beer in his last outing, Skyfall, and is likely to trade his usual martini for lager in Spectre, released in October.
Heineken said today it had benefited from its sponsorship of the Uefa Champions League in a “solid” first half of the year.
It helped to soften the blow of weaker sales in central and eastern Europe due to economic worries over Greece.
However, a spike in sales of brands such as Desperados and Sol Premium, helped revenues climb by nearly 7% to €9.9 billion (£7 billion). Net profit jumped to €1.1 billion from €631 million.