Facebook results: What to expect from the social media giant’s first quarter numbersComments Off on Facebook results: What to expect from the social media giant’s first quarter numbers
Here’s a run down of the possible talking points to come from the results.
What kind of numbers are we talking about?
Analysts are predicting a growth in revenue to $3.56 billion, up from $2.5 billion at the end of 2014.
Most of this revenue will come from mobile and video advertising, if the last quarter is anything to go by.
Mobile adverts made up 69% of revenue in the final quarter of 2014, up from 53% in the previous year.
Earnings per share is also expected to increase to 41 cents per share, up from 34 cents per share at year end – continuing a strong upward trend.
Why is Whatsapp grabbing attention?
Bottom-line aside, user numbers are likely to get a lot of attention.
WhatsApp, the messaging service Facebook bought for a hefty $19 billion in February last year, has just broken 800 million active users.
But there are still questions over Facebook’s plans to monetise WhatsApp, which at the moment is completely free.
What else will investors be looking for?
We could learn more about Facebook’s audience campaign, which lets brands reach customers with adverts in the social network.
Facebook has also just added a peer-to-peer payment service that lets users send money to their friends with a dollar-sign button in the chat app.