Election 2015: How your choice of supermarket can give away your politicsComments Off on Election 2015: How your choice of supermarket can give away your politics
Those filling up baskets at Tesco and Sainsbury’s are more likely to put an ‘X’ next to the Conservative candidate on the ballot paper, while Asda and Morrisons shoppers will probably back Labour’s representative, said retail research agency Conlumino.
Asda customers showed the strongest level of support for one party of the Big Four grocers, with 37% revealing support for Ed Miliband’s party.
Just under 30% of Tesco shoppers were most likely to vote Conservative.
Sainsbury’s shoppers are also most likely to be UKIP supporters, with a fifth of those surveyed saying they planned to vote for Nigel Farage and his party.
Support for UKIP is weakest among Asda shoppers, at just 11%.
The Green party has most support from Sainsbury’s shoppers, of whom 7% said they would vote green, while 8% of Sainsbury’s shoppers said they would vote Liberal Democrat.
Meanwhile Morrisons shoppers are most likely to be undecided about their vote.