Disaronno boss launches £250-a-bottle push in UKComments Off on Disaronno boss launches £250-a-bottle push in UK
Illva Saronno’s chief executive Augusto Reina (pictured) told the Standard in Sicily: “The UK market right now is one of the most important for us and London has a key role to play for our sales.”
Reina has built a four-strong team of executives to expand its listings in high-end retailers. The Amaretto owner is in talks to launch a £250-a-bottle drink called Disaronno Riserva this year in Harrods and Fortnum & Mason, and some UK duty free shops.
He said the firm wants to aggressively increase its foothold in the UK. Disaronno and Tia Maria revenues reached €350 million (£249 million) last year, of which 10% came from Britain.
The UK team, based in Surrey, includes Ian Taylor, who has been poached as a director from Pernod Ricard, and on-trade sales manager Richard Glover from the Shepton Mallet Cider company.