Disaronno boss launches £250-a-bottle push in UK

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Illva Saronno’s chief executive Augusto Reina (pictured) told the Standard in Sicily: “The UK market right now is one of the most important for us and London has a key role to play for our sales.”

Reina has built a four-strong team of executives to expand its listings in high-end retailers. The Amaretto owner is in talks to launch a £250-a-bottle drink called Disaronno Riserva this year in Harrods and Fortnum & Mason, and some UK duty free shops.

He said the firm wants to aggressively increase its foothold in the UK. Disaronno and Tia Maria revenues reached €350 million (£249 million) last year, of which 10% came from Britain.

The UK team, based in Surrey, includes Ian Taylor, who has been poached as a director from Pernod Ricard, and on-trade sales manager Richard Glover from the Shepton Mallet Cider company.

Source Article from http://www.standard.co.uk/business/business-news/disaronno-boss-launches-250abottle-push-in-uk-10284321.html

May 30, 2015 |
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