Classic Airfix model kits on offer in Hornby crowd-funding moveComments Off on Classic Airfix model kits on offer in Hornby crowd-funding move
The toymaker is launching its “KitStarter” crowd-funding platform, which will allow model-building fans to decide which kits the 76-year-old company re-releases from its archives.
Hornby chief executive Richard Ames said: “We get lots of feedback about which models people would like us to re-introduce. Our KitStarter crowd-funding platform will enable Hornby to interact much more closely with our consumers.”
Model kits which can be redeveloped span historical figures such as Henry VIII and Oliver Cromwell, the 1949 Ferguson tractor and the Supermarine Spitfire and Hawker Hurricane aircraft. Hornby will begin production after around 500 requests.
Hornby, which has struggled with supply-chain problems, predicted its first annual pre-tax profits in three years.