Celebrity jeweller APM Monaco to open first London storeComments Off on Celebrity jeweller APM Monaco to open first London store
A French jewellery brand popular with celebrities, APM Monaco is moving into the capital with a debut London standalone shop.
The luxury goods group whose designs have been worn by actresses Joan Collins and Blake Lively has just signed a deal to move into 3 South Molton Street in the West End next month.
Advised by the property agent Savills, APM Monaco said it could open up to three more stores in London by the end of 2017.
Prior to this it has only had concessions in the UK. The firm has a large presence in France and Asia but said it had been waiting for the right location before investing here.
Laura Salisbury Jones, associate director at Savills said the store “is in an ideal location … an established retail destination with retailers such as Thomas Sabo, Sandro and Links nearby”.
The debut comes at a buoyant time for the UK jewellery sector according to research body Key Note. It has forecast growth of 13.8% to £4.3 billion in 2019.