BT hails Champions League’s ‘pulling power’ as 60,000 new customers sign upComments Off on BT hails Champions League’s ‘pulling power’ as 60,000 new customers sign up
“There’s no question the Champions League still has the pulling power,” said BT chief executive Gavin Patterson.
“Obviously when British sides go further in the competition it is better, but don’t underestimate the demand for a fixture like Real Madrid against Bayern Munich.
“I am confident this will prove a very sound investment.”
BT bid £300 million a year for a three year deal to wrest the Champions League from Sky and then went on to pay £960 million for a three year package of 42 Premier League games each season.
BT’s first quarter profits rose 9% to £694 million even as revenues continued to fall by 2% to £4.3 billion.
Patterson described it as “good strong start to the year” as the firm waits for the go-ahead for its £12.5 billion takeover of mobile giant EE.
Rival Sky, which spent £4.2 billion on the lion’s share of the Premier League broadcasting rights, also reported strong demand.