BrewDog takes to London’s skies to attract investors for its crowdfunding schemeComments Off on BrewDog takes to London’s skies to attract investors for its crowdfunding scheme
The company’s two founders, Martin Dickie and James Watt, commandeered a helicopter to drop stuffed cats carrying prospectuses for its latest fundraising plan over London’s City in a potshot at the financial district’s own fat cats.
It is the fourth round of the Scottish brewery’s crowdfunding scheme, which it calls “Equity for Punks”.
There are 526,316 BrewDog shares on shares on offer and participants can join the scheme with a minimum investment of £95 for two shares.
BrewDog dropped the cats over London’s City (Picture: BrewDog)
A fifth of the £25 million target has been raised in the three weeks since it launched.
The money will be used to fund an expansion of its brewery and the development of a craft-beer hotel called The Kennel.
BrewDog also wants to take its adventurous beers such as the 32% ABV Tactical Nuclear Penguin across the pond with a small US brewing operation.
Separately, Clapton Craft, the capital’s first craft beer and growler refill shop in Hackney, announced it will be opening a second site in Kentish Town, as the craft beer scene takes off in the capital.