Boots to change prices of razors and eye creams after ‘sexist pricing’ petition

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Boots has bowed to pressure over “sexist pricing” of products and will change the price of its eye cream and razors.

The retailer made the pledge after a petition raised concerns about disparity between equivalent men’s and women’s toiletries.

The petition by Londoner Stevie Wise revealed that Boots eye cream was £9.99 for women and £7.29 for men. Razors were £2.29 for eight women’s razors and £1.49 for a pack of 10 for men.

Wise said that so-called “women’s products” are more expensive, from razors to moisturising creams. 

“Research has proven what any woman who has ever been inside a hair salon already knew: women pay more than men for the same stuff,” Wise said.

Her petition got 41,790 supporters.

Boots has since responded to say that the difference in pricing for eye cream and razors does not meet the company’s principles.

“This review has reassured us that the two reported examples, Boots disposable razors and Botanics eye roll on, are indeed exceptional cases which do not completely meet our principles and we have taken action to correct these with immediate effect,” Boots said in a statement.

Boots said the item prices on the website would be updated by Wednesday February 2.

Research by The Times has discovered price differences across hundreds of gender-specific items, including toys, clothes and beauty products. Those marketed at women were priced 37% higher on average, the investigation found.

Maria Miller, chair of the Women and Equalities Select Committee, called the findings “unacceptable”.

“Retailers have got to explain why they do this,” she said. “At a time when we should be moving towards a more de-gendered society, retailers are out of step with public opinion.”

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February 3, 2016 |
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