Boohoo promises lessons have been learned from profit alert as sales surge

Comments Off on Boohoo promises lessons have been learned from profit alert as sales surge

Chief executive Carol Kane said: “You learn from lessons, and we learned we need to get a good start from every season. There were several factors that we don’t think will repeat themselves.”

Although the claims were backed up with a 27% jump in sales to  £140 million and pre-tax profits ahead by 3% to £11.1 million in maiden results, investors remained unimpressed as the shares nudged down 1% to 27.72p. They listed at 50p a year ago.

The company said it will continue to increase its marketing spend as it attempts to win more customers, and is also launching a trial by selling its clothes through Asos.

 

Its Petite, FIT and Plus ranges sold well and bosses also plan to introduce a range for tall people later this year.

Kane added: “Fashion on trend at the moment is all about flares, prints and psychedelia.”

Source Article from http://www.standard.co.uk/business/business-news/boohoo-promises-lessons-have-been-learned-from-profit-alert-as-sales-surge-10228881.html

May 6, 2015 |
Copyright © 2018 LondonBusinessLink.co.uk. All Rights Reserved. LondonBusinessLink.co.uk
WordPress Directory Theme

Classified Ads Software

We use cookies to ensure that we give you the best experience on our website.
More about our cookies
Ok
Skip to toolbar