Barbie to come in curvy, tall and petite as Mattel lets doll ‘grow with the times’

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‘Curvy’, ‘tall’ and ‘petite’ Barbies will soon be hitting our shelves as maker Mattel attempts to bring its iconic doll up to date.

The new range of dolls, which are part of its Fashionista range, will also come in a variety of skin tones, hair styles and outfits.

“We are excited to literally be changing the face of the brand,” Evelyn Mazzocco, senior vice president of Barbie, said.

“These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them,” she said.

Richard Dickson, president and chief operating officer of Mattel, said that Barbie had to “grow with the times”.

The 55-year old doll will now come in four body types, seven skin tones, 22 eye colours, 24 hairstyles, and have many different clothes and accessories.

The dolls will be available to order from January 28. 

The new Barbie designs come after Barbie’s “feminist” ad campaign in August which showed young girls triumphing in adult jobs: coaching a football team, teaching a lecture, or treating a pet in a veterinary surgery.

Feminists were not convinced. Jessica Valenti wrote in the Guardian that the “Imagine the Possibilities” campaign showed that girls could do anything, apart from girls who are “fat, of course. Or not white. Or anything over than the still very standard, horrifyingly proportioned Barbie”.

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January 29, 2016 |
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