Apple shrinks spending by $1 billion after iPhone sales fall short

Comments Off on Apple shrinks spending by $1 billion after iPhone sales fall short

The updated forecast comes after the company reported its third-quarter earnings, beating expectations on profit but falling short of expectations on iPhone sales.

Apple sold 47.5 million of the flagship device, missing analysts’ expectations for sales of 49 million, and sending its shares down as much as 7% in after-hours trading.

In a filing, the tech giant said it now expects to spend $12 billion, 8% less than initially proposed, on product tooling, data centres, corporate facilities and infrastructure, including information systems.

The reduction will not involve any changes to product plans, an Apple spokeswoman told the Wall Street Journal.


Apple is widely expected to be launching a new model of the iPhone in the coming months, with many reports predicting a September unveiling.

Despite the third quarter disappointment on the iPhone, its latest versions – the larger-screened iPhone 6 and iPhone 6 Plus – are still selling well.

Sales of the devices increased 35% year-on-year in the three months to June and doubled in the all-important Chinese market.


Apple is also setting its sights on a strong Christmas period for its newest release, the Apple Watch.

Apple reported net profit of $10.7 billion in its third quarter, up from $7.7 billion last year.

Source Article from

July 23, 2015 |
Copyright © 2019 All Rights Reserved.
WordPress Directory Theme

Classified Ads Software

We use cookies to ensure that we give you the best experience on our website.
More about our cookies
Skip to toolbar