Ann Summers recruits former TOWIE star Sam Faiers as it seeks revivalComments Off on Ann Summers recruits former TOWIE star Sam Faiers as it seeks revival
Ann Summers is ultimately owned by joint West Ham chairman David Gold and run by his daughter Jacqueline, who said in Companies House results that parts of the business had “underperformed” last year.
She put the Knickerbox chain up for sale in March to concentrate on the brand’s racier lines but Summers posted pre-tax losses of £3.9 million in the year to June 28, down from a £2.4 million profit previously.
Since then the chain has launched an ‘Everyday Sexy’ range endorsed by Faiers as well as a new premium range designed by Giles Deacon, a fashion designer who has collaborated with big names including New Look.
Sales slipped 12% to £101.2 million in the year to June but Gold has invested more than £1 million in refurbishing stores since last summer, with plans to revamp all 141 stores over the next three years. A new revamped website is ready for launch in the autumn.