Amber Atherton's online jewellery venture finds Hong Kong buyer

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Amber Atherton — the former star of reality TV series Made in Chelsea who set up online charm-jewellery retailer MyFlashTrash — has sold the business to a Hong Kong buyer.

The ex-model, who grew up in Hong Kong and developed the business out of a blog she began while at Benenden School in Kent, counts Cara Delevingne, Rihanna and the Duchess of Cambridge among her customers.

The buyer is Hong Kong-based Nefertiti Group, which makes jewellery for the likes of Asos, Topshop, H&M  and Zara. 

Founder Peggy Tang, who is understood to have paid almost  £2 million for the business, said she wanted to take the company “to  a new level as a global power  jewellery brand”. 

The 25-year-old Atherton will retain a holding in MyFlashTrash but intends to focus on her new social media venture, named Brand Fan Girl. 

The Evening Standard understands that Lion Capital founders Lyndon Lea and Robert Darwent have retained their stake in the business.

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August 1, 2016 |
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