Amazon opens its first-ever physical store with Seattle book shop

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Amazon will soon open the doors on its first-ever brick-and-mortar store in its 20-year history.

The shop, which will sell books and Amazon devices, is in its hometown of Seattle, located close to the University of Washington.

Having a real-life store largely goes against the online retail giant’s strategy to date, which has allowed it to undercut traditional retailers saddled with overheads like property and store staff.

But a physical presence means Amazon could reach a huge chunk of US shoppers who still shop offline. The likes of Wal-Mart and Costco still sell millions of books in their stores, according to the Wall Street Journal.

Amazon reckons it can combine the best of both worlds with Amazon Books, using data to stock its shelves.

The books in the store will be selected based on “ customer ratings, pre-orders, sales, popularity on (recommendations site) Goodreads, and our curators’ assessments”. They will cost they same as they would online.

It is also shaking things up when it comes to presentation, putting books facing out, so browsers will see covers rather than spines.

A customer rating and review will sit underneath each title.

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November 3, 2015 |
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