Aldi overtakes Waitrose to become Britain’s sixth biggest supermarketComments Off on Aldi overtakes Waitrose to become Britain’s sixth biggest supermarket
Industry data revealed Aldi now had 5.3% of the British market, moving above Waitrose’s 5.1%.
The figures from Kantar Worldpanel for the 12 weeks to 29 March showed Aldi’s sales jumped 16.8%, as the supermarket also revealed plans to open nine new stores in the London area.
New sites are due to open this year in Ewell, Enfield, South Norwood, Tooting, Dartford, Ilford, Romford, Coulsdon and New Malden.
The traditional Big Four supermarkets — Tesco, Sainsbury’s, Asda and Morrisons — have been losing customers.
The price war between supermarkets has helped shoppers save money — the cost of groceries fell two per cent in the past year, according to Kantar.
Fraser McKevitt of Kantar said: “Aldi has recorded double-digit sales growth for the past four years… fuelled by over half a million new shoppers choosing to visit Aldi this year and average basket sizes increasing by 7%.”
Sales of Aldi’s premium ranges have jumped 64% in the past year, with sirloin steaks, smoked salmon and gorgonzola selling well, although Christmas caviar was less well received.